Home » 6 Best YouTube Marketing Courses to Take in 2022

6 Best YouTube Marketing Courses to Take in 2022

by Swarup Rudra
YouTube Marketing Course

What is YouTube Marketing?

Using campaigns, adverts, and content in the form of videos to engage your audience and compel them to act, the YouTube marketing course is a subset of the social media marketing course and digital marketing course.

Understanding your niche and the kind of material they are looking for is the first step in creating an effective YouTube marketing strategy. You should be familiar with keyword research and SEO optimization because YouTube is the second-largest search engine. Then, you need to create an attention-grabbing title and thumbnail to persuade your audience to click on your video. The final phase is to provide pertinent material that will lengthen viewers’ attention spans, expand your following, and ultimately boost your income. These methods also apply if you want to run advertising on relevant channels; you’ll need to use related tools and know who your target market is.

A small business owner, marketer, freelancer, or independent professional seeking for a means to increase their internet presence and discover the best positioning for their company could be the professional using such frameworks and developing campaigns.

Around 2,240 million people using YouTube as of 2021, and by 2025, that number is predicted to rise to 2,854 million. Users view more than one billion hours of video every day, while creators post 500 hours of content every minute. As a result, you are likely to identify your target market on the platform and/or a creator to promote your company.

1. YouTube SEO / Video Marketing (YouTube)

You will have the chance to learn from Sam Oh, a YouTube marketing expert from the SEO tool business Ahrefs, in this course. By delving into the research, development, and experimenting of developing YouTube advertising, using study cases and practical tools with actionable tutorials on carrying out procedures like YouTube keyword research and editing your videos for high engagement, you will acquire invaluable knowledge.

While they are promoting their business, keep in mind that this course was also developed to provide fantastic content for free.

What You’ll Learn

Learn how to make YouTube advertising that increases watch time and engagement rates, how to build a channel that is “subscribe-worthy,” how to leverage video marketing to expand your brand, how to rank your videos using the best SEO tools, and how to edit your videos for maximum engagement.

How You’ll Learn

There are 15 video lectures on this list, each lasting 15 minutes on average. Any video can be used as a reference when you are applying the concepts; you can watch it at your own pace. The majority of the films offer advice and practical techniques that may be put to use right immediately.

2. YouTube Marketing Course (Hubspot)

Aimed at social media marketers, marketing experts, and content creators, this Hubspot Academy course covers the essentials of the YouTube Marketing Course.

A software firm called HubSpot creates applications and integrations for content management, sales, marketing, and customer care. Their official learning centre, Hubspot Academy, offers a variety of free courses with credentials in sales and marketing.

Their goal is to change how people and businesses develop in the digital age by offering well-produced training and certification. Learn everything there is to know about business topics, from brief courses to in-depth certificates.

What You’ll Learn

Learn from YouTube influencers and experts how to start a successful YouTube channel, produce shareable videos, use YouTube SEO to your advantage, optimise your videos for higher visibility, increase channel subscribers and video views, and monetise your channel.

Increase watch time and your YouTube subscriber count.
To improve your chances of being found in searches, optimise your movies by using relevant keywords in the file names, titles, descriptions, and scripts.
By producing YouTube video that informs, teaches, or entertains, you may win over your audience.

How You’ll Discover
14 videos and 4 modules make up this course. Study aids, useful activities, four knowledge-testing quizzes, and a vibrant learning community are all included. You can take the final exam to gauge your understanding of the material after finishing all of the classes. If you succeed, you’ll get a certification that you can display on your LinkedIn profile.

3. Easy YouTube Google Ads – Marketing and Advertising Traffic (Udemy)

The instructor is passionate about YouTube marketing, which adds to the learning experience. This course primarily uses voiceover slides, but it is organised so that it is simple to follow the directions.

What You’ll Discover
The following subjects are covered in this course:

set up your YouTube channels and Google Ads
How to Complete Research Quickly in 15 Minutes!
Write Landing Page Copy that Gets Tons of Opt-Ins and Simple Ads that Your Ideal Customers Will Click
all-encompassing walkthrough guides for video ad campaigns
How to swiftly analyse your data in order to scale your campaigns in 5 minutes
26 illustrations of the BEST Converting YouTube Ads
How to Use Keywords, Placements, and Topics to Target the Most Efficient Audiences
Avoid wasting your time and money by concentrating ONLY on the Targeting, Audience, and Google Ads Settings that are important.

How You’ll Discover
There are 64 short videos and 9 modules in this course. It has a vibrant learning community and 33 downloadable materials. A certification will be given to you once you have finished all the lessons.

4. How to start a coding YouTube channel (freeCodeCamp)

This course gives you an understanding of YouTube’s algorithms as well as advise on how to start your own channel by incorporating the suggestions of popular producers like Brad Traversy, CodingPhase, RealToughCandy, Jesse Weigel, Caleb Curry, and Kevin Markham.

Even if you lack expertise, you can start writing about the topics that interest you and pick some knowledge along the way. Although the primary audience for this course is tech and educational content makers, it does address several concepts that are relevant to anybody producing content for the platform, such as thumbnails, titles, and SEO optimization.

What You’ll Discover
Find out how to launch a YouTube channel for software. You will learn everything you need to know in this lesson to launch a successful software YouTube channel, including how to plan videos, create effective thumbnails and titles, understand what factors the algorithm considers, how to generate income, and more.

This course will cover a variety of topics, including: designing, recording, and editing a video, by producing thumbnails, selecting a heading, How to increase views What matters to the algorithm, what matters to the algorithm, Continuity and particular objectives, Profiting and advertising.

How You’ll Discover
The video for this course is broken up into 15 manageable chunks, each lasting between two and five minutes. You can watch it whenever is convenient for you and come back to any section of the video while putting it into practise. It is jam-packed with advice and practical tools that may be put to use immediately. I advise you to choose the ones that are more pertinent to you and watch a couple of them each day.

5. YouTube Marketing for Beginners | YouTube Business Made Easy (Udemy)

The majority of YouTube Marketing  Course consists of voice-over slides that clearly explain how to set up your marketing campaign step-by-step. It is designed for novices who want to learn how to expand their business using YouTube marketing, small business owners who want to use YouTube to boost sales, and marketers who want to learn how to begin YouTube video marketing.

What You’ll Discover
Some subjects addressed in this course include:

assist you in improving your YouTube marketing initiatives and raising brand exposure.
Utilize YouTube to continuously produce a network of lucrative leads.
With little work, establish a tonne of professional relationships with YouTube marketing strategies.
Get your brand a tonne of social media exposure with YouTube marketing.
Boost your long-term connections with your YouTube Business clients.
Increase the return on investment of your YouTube marketing initiatives.

How You’ll Discover
There are 21 videos and 5 modules in this course. With the use of study cases and practical insights, you can learn tactics. A certification will be given to you once you have finished all the lessons.

6. YouTube Growth Mastery: Create YouTube Audience From Scratch (Udemy)

You will pick up tips, tricks, and tools to help you build your company’s YouTube channel in this free YouTube Marketing course. Presented to you by industry professional Kurt Anderson, who runs the well-known Adobe instructional YouTube channel AdobeMasters. You’re at the right place if you believe that understanding how to publish pertinent content and create an audience from beginning will help your business.

What You’ll Discover
Some subjects addressed in this course include:

You’ll learn about creating niches and other YouTube SEO strategies.
Be able to evaluate and categorise both yourself and other YouTubers in the community.
Understand the YouTube Algorithm and how to make use of it to your advantage.
Learn how to use the tools available to analyse your competition and drive YouTube growth.
Recognize the type of material you must produce to attract and keep a YouTube following.

How You’ll Discover
There are 71 short videos and 12 modules in this course. It has study aids, hands-on activities, and quick tests to gauge your understanding. A certification will be given to you once you have finished all the lessons.

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