Copy Editing vs. Proofreading
There is a clear difference between copy editing and proofreading. This has caused some confusion around which of the two services writers should purchase. At Scribed, we offer both types of editing services, so keep reading to find out whether you need one or the other–or both!
What’s the Difference?
Copy Editing Proofreading? Evaluate content for the overall style, organization, and mechanics. ? Evaluate text for proper grammar and mechanics, such as spelling and punctuation. ? Is a developmental edit that focuses on the overall flow and content of your written work?? Evaluate text for internal consistency, such as grammar and spelling.
While both types of services are essential to producing a polished final document, copy editing is more concerned with the style, organization, and mechanics of your document–as opposed to its structure, grammar, and spelling. On the other hand, proofreading goes beyond standard editing to ensure that your final document is free of any mistakes in grammar, punctuation, spelling, etc.
Copy Editing: An Overview
Copy editing is the process of proofreading and revising text to correct, clarify, and improve it: technically known as “language editing,” or in publishing terms, “line editing.” The term copy editor doesn’t refer to a particular person; rather, it refers to a certain set of skills and activities. While anyone can benefit from brushing up on their copyediting skills, professionals with strong language and grammar chops will see the greatest benefit.
Why You Should Hire a Professional Copy Editor
Strong writing is important in every industry, but it’s especially critical when you’re trying to influence people in business or with your marketing activities. Every time you publish something—from blog posts and website pages, to marketing emails, web copy, and brochures—you’re essentially putting your reputation on the line. Nobody wants to do business with a company that has misspellings, poor grammar, or an ineffective tone in its written content.
How can you ensure that your writing is effective? You need a strong copy editor.
As a business owner, why should you hire a professional copy editor?
There are several benefits to doing so:
Strong writing skills build trust. In fact, 80% of people polled said that they would be more likely to do business with a company whose website content and marketing copy is error-free. Whether you’re writing an email to a client or a blog post, you want your audience to trust you. By hiring a professional copy editor, they’ll have more confidence in what you have to say—or even in your brand’s existence.
Effective writing reduces costs
In fact, 80% of people polled said that they would be more likely to do business with a company whose website content and marketing copy is error-free. Whether you’re writing an email to a client or a blog post, you want your audience to trust you. By hiring a professional copy editor, they’ll have more confidence in what you have to say—or even in your brand’s existence. Effective writing reduces costs. If your written content is riddled with errors, you might have to pay for reprints or have to reprint everything in your next run. Without professional copy editing, you may even have to scrap the project completely and start over.
. If your written content is riddled with errors, you might have to pay for reprints or have to reprint everything in your next run. Without professional copy editing, you may even have to scrap the project completely and start over. Good writing skills are transferable. If you’re a business owner who has mastered the art of writing, you can put those skills to good use in your marketing efforts. By freelancing as a copywriter or website content writer, you can make money doing what you already know.
. If you’re a business owner who has mastered the art of writing. You can put those skills to good use in your marketing efforts. By freelancing as a copywriter or website content writer, you can make money doing what you already know. Editorial services are affordable. If you spend $100 on hiring a professional copy editor for your website content. You’ll see a return of $5 to $10 for every dollar spent—that’s a 500% return on investment! Not only will your client base see the difference in your writing. But potential clients who stumble across your site may also be enticed to do business with you.
What a Professional Copy Editor Can Do for You
A professional copy editor will do more than just correct your spelling and grammar mistakes. And that’s what makes them worth their weight in gold. A good copy editor can make or break a business, sales pitch, marketing campaign, website, blog post, email blast to clients or prospects, or other written content.
Proofreading: An Overview
Proofreaders (also called proofs, proofreaders, proof technicians, and proof agents). Read and correct text in any medium: books, magazines, newspapers, instruction manuals, and user help guides.
This is not to say that proofreading is easy. Proofreading services are challenging work for a couple of reasons: First, the proofreader must be familiar with the document’s subject matter or style guide, and proofreading for a variety of publications is challenging because each one has its own unique markup language. Second, proofreaders must be familiar with proofreader symbols. Which are used to identify errors and make editorial suggestions throughout the text.
The markup language comes from PROOFREADER, proofreader software that was developed by Inso in the 1980s. PROOFREADER, combined with proofreader symbols, can be displayed on a computer screen or printer for proofreading and editing text.
Proofreader symbols are unique to proofreader markup language and have been created separately from any word processor’s built-in formatting characters. The proofreader symbols are similar to the proofreading marks that proofreaders used to write on paper.
The proofreader markup language created for PROOFREADER enables. Proofreaders and editors to mark up text in ways that were not possible before proofreader software was available. For example, proofreaders can insert proofreader symbols at specific locations, and proofreader editors work. With a proofreader, markup language documents can find the proofreader symbols by searching for them. Or filtering on them. Proofreading marks such as strike-through, highlight. And note are highly configurable and allow proofreaders and proofreader editors to draw attention. Too specific information and indicate the nature of the change.
Proofreading marks allow proofreaders and proofreader editors to edit text legibly, clearly, without disrupting the document’s overall layout or look and feel. Proofreader markup language works with proofreading software to perform proofreading tasks more efficiently. Then proofreaders could when using proofreading marks alone.