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Customer relationship management

by Thedigicat

Customer relationship management, including the automation of sending messages on different media.

  • Centralization of all data and tools.
  • The creation and optimization of conversational tools.
  • Management of advertising campaigns.
  • Website optimization.
  • Analytical data analysis.
  • Here are some examples of tools:
  • HubSpot digital marketing software ,
  • Centralized social media management platforms like Buffer or Hootsuite.
  • Applications for finding keywords and content ideas such as Ubersuggest, Answer The Public, Google Trends or Yooda Insight.
  • Tools to send targeted emailings and newsletters such as Mailjet or Mailchimp.

Assess existing digital marketing channels and available resources

When an entrepreneur plans to include their existing marketing channels in their strategy, it is worth thinking big first so as not to find themselves overwhelmed. The internal, external and paid media system helps categorize the digital channels already in use.

Internal media

They correspond to the resources that a company possesses. Whether it’s her website, social media profiles, blog or images, internal channels are things she has complete control over.

 

External media

They refer to the exposure a business gains through word of mouth. Whether it’s content posted on other websites like guest posts, public relations or customer experience, external media is recognition for the work done. The company can gain visibility through mentions in the press, positive comments or when other users share its content on social networks, for example.

Paid media refers to any medium or channel where money is spent in order to attract the attention of buyer personas. They include tools such as Google Ads, paid posts on social networks, sponsored advertisements on other websites and any other medium that a company has paid for to improve its visibility.

Businesses need to consolidate everything they own and categorize each medium or asset in a table to get an overview of everything they already own.

The digital marketing strategy can include elements from all three channels that will help achieve the defined objective. For example, a company publishes internal content on a landing page on its website designed to help it generate leads. To increase the amount of leads from this content, a real effort must be made so that it can be shared, that is to say, so that other users or sites publish it on their social networks, and thus increase traffic on the landing page. This is the external media. To ensure the success of the content, this company must publish it on its Facebook page and pay for it to be seen by a larger portion of its target audience.

Here’s how these three types of media can be used together to help businesses achieve their goal. It is obviously not mandatory to use all three. If their internal and external media are successful, there is no need to invest in paid media. It is simply a question of finding the solution best suited to your objectives and including in your digital marketing strategy the channels that work best.

Choose your Digital Marketing Tools

Whatever the objective, it is important to choose marketing tools  that support the company in its campaigns and its growth, and that allow the effects of each action to be measured by channel. There are many tools and software to help Best Digital Marketing Agency In USA to monitor their digital marketing strategy. To be effective, these tools must be easy to use and increase ROI, save time by limiting repetitive tasks, centralize data and increase a company’s digital presence.

 

Evaluate and plan internal content

Digital Marketing Services In USA has Everything a company publishes is its content, whether it’s its About page, product descriptions, blog posts, e-books, infographics or product posts. social networks.

Content helps convert website visitors into leads and then into customers and improves brand image online. Whatever the objective, it is essential to use this content to develop a digital marketing strategy.

To build a digital marketing strategy, it is necessary to decide which content will help achieve the objectives. If a company expects to generate 50% more leads through its website compared to the previous year, its About page is unlikely to be part of its strategy unless it has been very effective in lead generation in the past. In fact, an e-book hidden behind a form on her website is more likely to generate far more leads and is therefore a type of resource she should consider using more frequently.

The three-step process below helps determine what internal content is needed to achieve digital marketing goals.

Evaluate existing content

The first step is to make a list of existing content and rank each item based on its past performance against current goals. Companies that have lead generation as their goal should rank their content based on what generated the most leads in the previous year. It could be a blog post, an e-book, or even a specific page on their website. The idea is for businesses to understand what is working now and what is not working to prepare for future success.

Identify gaps in existing content

Businesses need to identify gaps in their content by considering their buyer personas. If a company offers math lessons, and their personas are looking for interesting ways to study math, but they don’t have any content that meets that desire, then maybe they should be looking to create some.

By taking a closer look at their content analysis, companies may find that e-books hosted on a certain type of landing page have better conversion rates than webinars. They could therefore decide to add an e-book on the subject of “how to make studying more interesting” to their content projects.

Create a content creation project

Based on the data collected and the gaps identified, companies must carry out a content creation project outlining the content needed to achieve their objectives. This should include:

  • the title ;
  • the format ;
  • the objective;
  • promotional channels;
  • the reason for this creation;
  • the priority level.

The project can take the form of a simple spreadsheet. This should also include the budget if content creation is to be outsourced, or a time estimate if the project is managed in-house.

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