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How To Maintain Your Google Rankings During Website Redesign

by sunnyarora
Search Engine Optimization (

The redesigning of a website is something a website owner dreads more than almost anything else because it has the potential to destroy their overall rankings. The task seems compelling and is necessary for a website to thrive and so without any disruption,  the delicate balance of your internet presence is mandatory. The risks of losing customers, valuable website information, and losing the very important search results rankings are very real and can do damage to the bottom line of our business. Marketing sectors such as dental marketing have been turning towards designing a website for their business to attract more audience with the help of an experienced dentist SEO agency. But there are still exceptions and possible threats that are manageable.

However, there are some things that we can do to reduce any potential damage to your business while redesigning a website.

  1. Keep Everything Monitored: This is one of the biggest factors because you might make a huge mistake and not realize that something is wrong until it is far too late to do anything about it or at least stop them from getting damaged without a massive effort. You can save yourself from a lot of damage by monitoring everything from the pinpoint to the endpoint. The moment you decide to redesign your website, choose and invest in SEO monitoring tools. This will keep a watchful eye on all of your key SEO metrics to pick out signs of a disturbance in the process. Keep these tabs on to recognize any mistake before it’s too late:
  • Keyword rankings.
  • Organic traffic from search engines.
  • The total number of backlinks.
  • Domain Authority.
  • Alexa Global Rank.
  • Speed.
  • Spam score.
  • Trust and Citation Flow.
  • Safety means being free of spam, viruses, and malware.
  1. Avoid working on a Live Website: Another aspect and the most important thing to remember when making changes to your website. You should not indulge in any kind of redesigning your website while it is life. The correct process would be disabling the website while you are making improvements in them or setting up the new website on a separate domain and swinging it with the original one when it is ready. When you make changes to a website,  it is not of a short span and often a long process. This implies that mistakes are bound to be made, so it is far easier to not have to deal with the issues of working on a live website.
  1. Match Old Website with The New One: Customers like familiarity and so it would not be a good idea to dramatically change the whole structure of your website when you redesign it for your dentist marketing or any other business purpose. Before starting on a new design, use an end-user to map out your existing website in order to see how things are laid out and this will help you match the new website with the previous one. Once you are done with finishing the redesigned website, use the new website to compare its structure to the original website.
  1. Save the Information: Let’s suppose you own a dental clinic and have hired an orthodontist SEO agency, they will always suggest you keep similarities between the old and new websites, and in turn, this will create a list of all the pages from the old website. The same goes for all other kinds of service domains. If the URL is going to change for pages in the new website then you need to notify search engines about these changes by using redirects. If you make any failure to do this, then it will damage your rankings and trust with customers. You will also lose out on organic traffic to your website. You should also save your sitemap of the original website to a text file for referring to it later. Orthodontist marketing has been excellent in saving the information according to researchers and they are gaining more audience with the help of the same.


Losing your ranks on Google is something that every website owner fears and with these tags along with the fear of losing all those links that they have earned with effort. You can collect usage statistics of your backlinks. One of the ideal ways to move those backlinks to your new website is to contact the owners of the most popular backlinks and request them to change the links so that they redirect to the new pages. Also, the above-mentioned ways are way more strategic in making sure the pages of your website still work with the same authenticity as it was performing previously.

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