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How to use social media analytics to improve your marketing strategy

by mounikaReddy


Marketing, by its very nature, requires a lot of creativity. It can range from direct mail campaigns to email marketing or even social media marketing. While each has its own strengths and weaknesses, social media analytics can help you succeed in any of these areas. This tutorial explains how to utilize social media analytics and which tools are ideal.

Understand what you want to achieve

Your first step to using social media analytics is to define your goals. If you don’t know what they are, how can you measure them?

  • Define your audience – this could be a specific group of people or users within your business or organization who are interested in the same things as yourself. For example: if one of your goals is to increase sales, then make sure that all of the posts you post are relevant and appealing to those who will buy from you.
  • Think about budget and resources – it’s important not just how much money has been spent on creating content but also what other resources were used along with it such as software or hardware that helps automate processes involved in gathering data from different platforms like Facebook Pages Manager etc.

Define your key performance indicators

Once you have a clear idea of what you want to achieve and how the next step is to define your key performance indicators. A KPI is an important metric that will help determine whether or not a social media campaign was successful. For example, one of Facebook’s most successful metrics has been total video views on their site. If they can increase this by 10% over the course of one month and still maintain an overall user base of 50 million users, then they’ve met their goal in terms of increasing engagement with their content strategy.

Once you’ve defined all these metrics, write them down. It’s easy for things like “user engagement” or “total video views” to get lost in translation when it comes time for reporting purposes so make sure that everyone involved knows exactly what those numbers mean and why they’re important.

Talk to your customers

The next step is to talk to your customers. Talk with them about their experiences with your brand and ask them what they think of it, how they’re using it, and if there are any problems or features that could be improved. They’ll be able to give you valuable feedback on things that may not have been apparent before in the form of comments on social media or reviews on websites like Google Reviews.

You should also ask for feedback about marketing materials everything from business cards to email newsletters so that you can identify which ones are working best and focus future efforts on these areas. Finally, ask people who visit your website whether there’s anything else they would like from you this will help inform future design decisions.

Utilize social media analytics tools

Social media analytics tools are crucial. You need to choose the right tool for your business and your situation, but no matter what you end up using, it’s imperative that you understand how each one works.

That said, there are many tools available out there that can help you analyze social media data and make decisions based on those analytics. Some of these include:

  • Hipsocial – This tool allows users to track mentions across multiple platforms with ease. It also offers keyword tracking so users can see what interests people most when searching online for information about their brand or product line.

Track buzzwords and trending topics

  • Use tools like Google Trends, Twitter Analytics, and Facebook Insights to see what people are talking about. Don’t just track what’s popular, instead look at the keywords that are most frequently used in your industry.
  • Make sure you’re not just tracking what’s popular, but also what your audience is interested in. This will help you create content that aligns with the interests of your audience.

Make use of real-time analytics

Real-time analytics provide a wealth of information that can help you make decisions at a much faster pace. For example, if you see an increase in traffic to your website during a time when no marketing campaigns have been running, you’ll know that this is likely due to organic search results being released by Google. You won’t have to wait until the next day or week before seeing whether there’s actually been an impact on sales. instead, you can take immediate action based on what’s happening right now.

Real-time analytics also allows for more efficient use of resources because it allows marketers to respond quickly when events occur. rather than relying solely on historical data points from previous campaigns or reports from other sources like Google Analytics or Facebook Insights.

As such, real-time analytics is one of the best ways social media marketers can improve their overall strategy by helping them better understand how best practices impact their business operations today and tomorrow.

Use data to set goals and determine the timeline

  • Utilize social media analytics tools, such as Hipsocial and Sprout Social, that allow you to track buzzwords and trending topics in real-time in order for you to make informed decisions about how best to use social media channels for flooring pros marketing purposes. This type of activity will help build trust among potential customers while simultaneously increasing brand awareness among existing ones.

Share updates with the team

Keeping your team informed is important. You need to share updates with the team, increase the visibility of your content, and keep everyone on the same page so that you can take advantage of opportunities as they arise. By sharing updates with them regularly, you’re more likely to be able to identify trends in what people care about and how they want to interact with brands online.

By sharing these insights with them directly and not just through email or social media channels—you give them an opportunity for direct feedback and interaction. This reduces any feelings of isolation when it comes time for decision-making in terms of brand strategy or product development instead, everyone has a stake in these decisions from start to finish.

You can take advantage of social media analytics to improve your marketing strategy.

To improve your marketing strategy, you can take advantage of social media analytics. Social media is an excellent way to gauge customer interest and find out what your customers want.

Social media analytics show you how many people are watching a particular video or spending time on Facebook each day, as well as which types of posts receive the most engagement from followers. This information can help you make decisions about whether or not to invest in more videos or other kinds of content that will attract viewers’ attention while they’re on YouTube or Instagram, respectively.


Social media is a powerful tool for communication, but it’s not the only way to reach your audience. Remember that you can use social media analytics to improve your marketing strategy. Social media analytics tools track KPIs and use data to define goals and determine timetables. When customers talk about what they want from brands on social media, it makes sense for them to meet in person.

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