Between the years 2013 to 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Accordingly, the average person spent 100 minutes a day in 2021 watching the video. So if you have not started video marketing yet, now is the time. With the effectiveness of traditional marketing dwindling and the popularity of video skyrocketing, video production and marketing have become must-haves for every business. Marketers need to take note of this if they are planning to develop a video marketing strategy for social channels or websites in general.
What is Video Production?
Video production is simply the process of creating a video. Whether it is a company overview, product demo, video blog, social video, or just client testimonial, video can help you increase brand awareness and generate new business leads, by easily entertaining and providing information on different aspects to visual learners and visitors. What’s more, there is no medium that has the power to demonstrate a concept and evoke a response as effectively as video. For a small business, video can also give you an edge over larger brands.
For instance, a large brand may have to wait for weeks before publishing a piece of content due to the need to get approval from several parties. For a small business, you can be much more responsive in your content creation, and get the video out more quickly with the help of a video production agency in Sydney.
To simply put, there is no medium that has the power to demonstrate a concept and evoke a response as effectively as video. Before you embark on a video project, there are some things you need to consider.
Here is what a video production company does:
Depending on the focus of the agency, they maybe engaged in commercials, explainer videos, creating stunning websites with dynamic content, non-standard social, or other projects like designing sleek branding. They will help you solve digital challenges, craft experiences, catch your client’s attention and help achieve your business goals. There is much work to do on each of them.
-
They start by conducting product and market research, which is also the planning stage. Every project starts with research based on the goals, audience, and context, they form the project’s concept, timeline, and budget.
-
They craft experiences according to clients’ needs. This is one of the clever ways to squeeze multiple goals into a series of videos and help achieve your business goals.
-
There is a need to set goals, at the beginning of any new social media undertaking. For instance, what do you want your videos to accomplish? Where is the marketing funnel where these videos will fall? When they are just starting out they will create a few goals so you don’t become overwhelmed. For instance, an example of a video marketing goal would be creating brand awareness.
-
Another consideration is choosing the platform as each has its own form of video. So it is important to understand what each one offers and what video dimensions can be displayed. For instance, older platforms like Facebook offers several types of videos while newer ones like Snapchat and TikTok rely heavily on one format. This stage is important because if you want to repurpose your videos, it’s best to choose platforms that complement each other.
-
It can be hard to keep track of what type of video content can be uploaded where, or when you might need to do some additional editing, as different social platforms continually add more features.
-
As there are many types of videos out there, it is important to determine the type of video that works best for your brand to initiate a successful marketing strategy. Videos can be used for many different purposes to support your overall content strategy. However, not all videos are made the same and that’s okay- what is most important is that they are supporting key goals. The few different types include educational, behind-the-scenes, testimonials, interviews, and much more.
- Especially if your videos will be used for ads you want to allow plenty of time for post-production. Post-production does not mean just cutting scenes and putting them back together with a structured framework for expanding your reach based on real and actionable results.
- Analytics and metrics are the last steps in any strategy and the most important of them all. You won’t know how any of your campaigns perform unless you take a look at the statistics associated with them. You are obviously trying to put the best foot forward, so it is also important to know how it is performing.
Read more articles at: https://www.wellarticle.com/
