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Why blog is essential for any digital marketing strategy

by jacky

Here’s how blogging can help optimize your digital marketing strategy.

How Blogging Boosts Digital Marketing Efforts

If you’ve embraced digital marketing as a way to reach more B2B or even B2C customers, you know that your website is vitally important to the process. You can also get in touch with Best Digital Marketing Agency In Germany. So how does blogging help your website do its job?

SEO and traffic

First, think for a moment about how a customer comes into contact with your website. In most cases, the customer does not know the name of your business. He or she simply types a question or query into Google or any other search engine. For example, if your business name is XYZ Inc. and you sell widgets, your potential customer is more likely to type “widget sales than “XYZ Inc”.

So, in order for your customer to find you, your website must be ranked in search engines. By regularly publishing relevant content on your blog on the appropriate keywords and search phrases, you ensure better positioning in search results. The higher your ranking, the more likely your website is to be seen and the more traffic you will have. Thus, blogs help in the SEO of the company.

The more consistently a person blogs, the more search engine algorithms will crawl your site. And when new content is posted regularly, they determine that your site is active, maintained, and generally more relevant than static websites.

Lead generation, development and conversion

Once you have all that traffic on your site, a good blog will keep your customers interested in interacting with you. By providing content via your blog that answers customer questions and offers real solutions, you will turn traffic into qualified leads. As prospects come back again and again to read your latest blog post, you’re building a relationship with those prospects, nurturing them throughout the customer journey.  You build trust and establish your brand. The result ? When it’s time for your prospects to make a buying decision, your brand will be their priority. This is when conversions happen.

Personae and customer avatar

Blogging also helps you develop your detective skills in two important ways. First, coming up with topics for a regular blog forces you to think like your target audience thinks. When you write a good blog post, you constantly ask yourself what the reader wants to know, how best to convey that knowledge, and how to inspire the reader to take action.

Second, blog analytics allows you to determine which topics are most popular among your readers, what content they share on social media, and even what time of day they read your content. The more you know about your prospects, the better you are able to nurture them and move them through the sales funnel.

 

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