It is undeniable that current generations use their smartphones and tablets to perform the most diverse activities in their daily lives. From shopping to inspirational searches, from ordering food to banking, almost everything can be done through mobile devices. Therefore, your android app development company in the USA can benefit by investing in developing applications to add value to the brand and have a differential in service.
Recent research reiterates what we perceive in everyday life: People in the USA increasingly use smartphones and mobile applications. In 2014, Anatel stated that the number of smartphones grew by 99% compared to the previous year. Moreover, in the same year, mobile internet access surpassed desktop access.
Another study by Millward Brown showed that Brazilian users spend more time on mobile devices – smartphones, tablets, etc. – than on other devices, proving this modern need for greater mobility and practicality in everyday life. More and more people have adapted to this technology, regardless of age or lifestyle, because applications’ interactions are endless. Below, we list ten benefits for your android app development company in the USA to have an app.
1- Opportunity to offer a differential to the customer
By investing in the development of your company’s applications, you have the opportunity to be seen as a company that has a differential in customer service and relationships.
In addition to being an accessible brand, close to its target audience and cares about always maintaining in tune with everything that happens in the market. This will make your brand different.
2- Show yourself as an innovative company
With a mobile application being developed especially to serve your customers, whether presenting a new form of service, whether to carry out online sales or even carrying out some action or marketing campaign, your company will be seen as an innovative company that invests in technology and mainly in providing the best experience to its target.
3- Take advantage of the market moment
At a time when 11% of smartphone users believe they still lack existing apps to meet all their needs, putting your brand on an app store becomes a true masterstroke. Entrepreneurs who invest now in application development will find a perfect scenario for the growth of their brands.
4- Build customer loyalty through Application Development
Creating an application that is always there on your customer’s cell phone or tablet screen is a great way always to remind them of your android app development company in the USA, always becoming the first choice and standing out from your competitors. In addition, maintaining a relationship with the customer who downloads your app, as you’ll see in the next topic, is a great way to build loyalty.
5- Maintain a close relationship
Through PUSH notifications, it is possible to bring your brand to the daily life of mobile device users, developing an ever-present and constant relationship with your target.
The customer who downloads an application made available by an android app development company in the USA is willing to be approached by it and maintain a relationship with the brand.
Responsive websites or websites with a mobile version are important to improve navigability. Still, they do not offer all the features that application development can bring so that the user has an unforgettable experience with your brand.
The applications can use the data authorized by the customer to personalize the use and bring differential to the navigation.
7- Return in numbers
In addition to adding added brand value to your company, presenting innovation, modernity and a close relationship with its customer, the return obtained with the development of applications is clear and objective in numbers because by having its application, the company has the opportunity to reach new customers, increase the number of sales, demonstrate growth and consequently increase your profits.
8- Leverage your business
All this data serves as an impetus for businesses of all sizes to start investing in this market. Application development is one of the solutions for companies that want to introduce the automation of some processes through custom applications. Individually, the business demand is analyzed and customized resources are created to meet the needs.
In addition, the change extends to the customer in the value he adds to services delivered, in the greater knowledge acquired and in the strengthening of ties each of his buyers.
Therefore, we have separated some advantages that we have collected about mobile apps in ios and android to convince you of the importance of this market for your business.
9- Explosive growth
According to a survey by Flurry, Brazil is in 5th place in the world ranking of smartphone addicts. Another Morgan Stanley Research survey showed that the app market would grow 300% by 2017.
In other words, we are in a moment of frank growth of interest in applications. Therefore, adapting and accepting this new technology within your android app development company in the USA will be as natural as possible.
10- Customer relationship and loyalty
People are connected 24/7 on their smartphones with immediate access to any information. So when they download an app from your android app development company in the USA, they will more easily associate your name with the service they need to hire or their purchase product.
They will contact you at the most important moments because your brand is present on their smartphone screen. Mobile applications demonstrate to your customer that your android app development company in the USA is concerned with being constantly connected, just like them. That way, you will understand that the business is available to listen and be around whenever they need services.
Apps can provide audience information that your competitors do not, such as age, location, spending habits, and other services. With each user that downloads, you gain more information to know even more about the customer who buys your products or services.
The Final Verdict
Smartphones provide more significant user interaction with social networking applications. And by connecting your android app development company in the USA with an app these means, you can take it to an audience that doesn’t know you yet, gaining even more exposure in the market.
